An Interactive 5-Day Training Course
Emotional Intelligence in Public Relations
Strengthening Communication, Influence, and
Relationship Management through Emotional Intelligence
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| Date | Venue | Fees | |
|---|---|---|---|
| 12 - 16 Jan 2026 | Madrid - Spain | $ 5,950 | |
| 03 - 07 Aug 2026 | Amsterdam - The Netherlands | $ 5,950 | |
| 23 - 27 Nov 2026 | Madrid - Spain | $ 5,950 | |
| 11 - 15 Jan 2027 | Madrid - Spain | $ 5,950 |
This GLOMACS Emotional Intelligence in Public Relations training course equips PR professionals, communication specialists, and organizational representatives with the essential emotional intelligence (EI) skills needed to manage stakeholder relations effectively, handle media interactions with confidence, and lead communication initiatives with empathy and impact.
Public Relations is a people-centric discipline where emotions, perceptions, and human connections drive success. By mastering the components of emotional intelligence — self-awareness, empathy, social skills, and self-regulation — participants will learn how to create meaningful engagement, manage crises gracefully, and communicate authentically across all channels.
At the end of this training course, you will learn to:
This training course uses a blend of instructor-led sessions, guided discussions, and real-world PR case analysis. Participants will engage in interactive exercises to develop emotional intelligence skills that can be applied immediately in communication planning, stakeholder management, and crisis situations.
Organisations will benefit from enhanced PR performance and brand credibility through:
Participants will develop deeper self-awareness and interpersonal skills through:
This GLOMACS Emotional Intelligence in Public Relations training course is ideal for professionals involved in public relations, media communication, and stakeholder engagement, including:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.
