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Business Analysis for Pre-Sales Professionals

An Interactive 5-Day Training Course

Business Analysis for Pre-Sales Professionals

Bridging Business Needs and Technical Solutions to Drive Sales Success

NASBA
Classroom Schedule
Date Venue Fees
04 - 08 May 2026 Dubai $ 5,950
19 - 23 Oct 2026 London $ 5,950
21 - 25 Dec 2026 Dubai $ 5,950

Introduction

This training course is designed to equip you with the essential business analysis techniques and customer engagement strategies needed to thrive as a Pre-Sales Professional. The role of a pre-sales expert bridges the gap between business needs and technical solutions. This training course helps you gain the tools and insights required to analyze client requirements, align solutions with business goals, and drive successful sales engagements.

This training course aligns with global business analysis standards and pre-sales best practices, helping you develop both technical acumen and business-savvy communication. It is delivered by a seasoned consultant with extensive experience in pre-sales engineering and strategic business analysis.

This GLOMACS Business Analysis for Pre-Sales Professionals training course will highlight:

  • Comprehensive understanding of the business analysis lifecycle in pre-sales
  • Requirements gathering, stakeholder engagement, and solution scoping
  • Techniques to map client needs to technology-driven solutions
  • Strategies for creating effective proposals, demos, and value propositions
  • Real-world scenarios and interactive case studies for practical learning

Objectives

This training course is designed to build your capability in conducting structured business analysis within the context of the pre-sales function. By the end of the training course, you will possess a strong understanding of how to align technical offerings with customer business objectives and contribute meaningfully to the sales cycle.

In this Business Analysis for Pre-Sales Professionals training course, you will learn to:

  • Understand the core functions of business analysis in the pre-sales process
  • Identify, engage, and manage stakeholders effectively
  • Gather and document client requirements using industry-standard techniques
  • Translate business needs into solution proposals and architectural recommendations
  • Deliver compelling presentations and demonstrations that address key pain points
  • Bridge communication between technical teams and business stakeholders

Training Methodology

This training course integrates conceptual teaching with practical exercises. The instructional approach is interactive, using case studies, group discussions, and role-play scenarios that mirror real-world pre-sales situations.

Training methodology includes:

  • Interactive lectures with visual presentations
  • Hands-on case-based workshops
  • Simulated client engagement exercises
  • Collaborative group discussions
  • Real-time feedback and progress checkpoints

Organisational Impact

By empowering your pre-sales professionals with strong business analysis skills, your organization will see enhanced client engagement, improved sales cycle efficiency, and better alignment between technical delivery and customer needs.

Organizational benefits include:

  • Improved conversion of leads through consultative selling
  • Reduced gaps between sales promises and project delivery
  • Stronger customer trust and relationship management
  • Increased responsiveness to customer pain points
  • Better collaboration between sales, marketing, and delivery teams

Personal Impact

This Business Analysis for Pre-Sales Professionals training course will boost your career by enhancing your business insight and technical communication skills. You will become a more effective liaison between business stakeholders and technical solution providers.

Personal benefits include:

  • Expanded skill set relevant to both sales and business analysis careers
  • Improved confidence in handling client-facing engagements
  • Enhanced problem-solving and critical thinking abilities
  • Greater career mobility across sales engineering, business analysis, and consultancy
  • Recognition as a strategic contributor to the sales process

Who should Attend?

This training course is ideal for professionals who support sales processes with technical or business insight. It is especially beneficial for those aiming to blend business analysis skills with customer engagement strategies in the IT or technology services domain.

This GLOMACS Business Analysis for Pre-Sales Professionals course is suitable for:

  • Pre-Sales Consultants and Engineers
  • Business Analysts working with sales or product teams
  • Solution Architects involved in client requirements gathering
  • Sales Engineers and Technical Account Managers
  • Professionals transitioning from technical roles to customer-facing positions
Course Outline
Day 1

Introduction to Business Analysis in Pre-Sales

  • The Role of Business Analysis in Sales Engagements
  • Understanding the Pre-Sales Lifecycle
  • Stakeholder Roles in Complex Sales
  • Aligning Solutions to Business Goals
  • Tools and Techniques for Requirements Discovery
  • Value-Driven vs. Feature-Driven Selling
Day 2

Stakeholder Analysis and Requirements Gathering

  • Identifying and Categorizing Stakeholders
  • Conducting Effective Stakeholder Interviews
  • Techniques: Workshops, Surveys, Observations
  • Eliciting Functional and Non-Functional Requirements
  • Creating and Validating Requirement Documents
  • Documenting Assumptions, Constraints, and Dependencies
Day 3

Solution Design and Scoping

  • Translating Requirements into Solution Designs
  • Aligning Technology with Business Objectives
  • Collaborating with Technical Teams
  • Developing Scope Statements and Solution Roadmaps
  • Risk Assessment in Pre-Sales Proposals
  • Managing Change During the Engagement Process
Day 4

Proposal Writing and Presentation Techniques

  • Structuring a Winning Pre-Sales Proposal
  • Writing Clear, Concise, and Value-Focused Content
  • Mapping Benefits to Business Drivers
  • Creating Impactful Solution Presentations
  • Storytelling Techniques for Technical Audiences
  • Addressing Objections and Questions Effectively
Day 5

Demonstrations, Value Articulation, and Handover

  • Designing and Delivering Product Demos
  • Customizing Demonstrations Based on Client Needs
  • Building and Communicating Business Cases
  • Quantifying ROI and Value Metrics
  • Managing Handover to Delivery or Implementation Teams
  • Course Recap and Final Capstone Case Study
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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