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Crisis Communications

An Interactive 5-Day Training Course

Crisis Communications

Managing the Media, Stakeholders and Customers

NASBA
Classroom Schedule
Date Venue Fees
27 Apr - 01 May 2026 Paris $ 5,950
28 Sep - 02 Oct 2026 Dubai $ 5,950

Introduction

The last place and time that you want to discover all about crisis communications is when hordes of media are clamouring at your doors and social media is white hot. Crises often erupt when you least expect them, but if you communicate quickly and well you can keep your reputations intact. The key lies in effective preparation from developing plans to anticipating the types of crisis likely to hit you. Managing issues well can also help you to avoid many potential crises.

This Crisis Communication training course will help you to build a toolkit of skills and collateral to meet the unknown with confidence and to put into place a tried and tested plan when speed is of the essence. This Crisis Communications training course will allow you to practice in realistic but safe situations to turn insight into highly practical routines and resources. The toolkit of skills learned during the training course will help increase participants’ ability to meet and exceed their work objectives.

This GLOMACS Crisis Communications training course will highlight:

  • Analysis of real life cases to understand what to do and not to do
  • The way to put together a set of plans to cover your risks
  • The resources that you will need to create a crisis communications centre
  • How to handle the media – both traditional and social
  • How best to keep stakeholders informed and monitor their response

Objectives

This Crisis Communications training course will enable participants to:

  • Analyse the range of issues that could develop into crisis
  • Understand how to create issue briefs and teams within a crisis plan
  • Discover how to select spokespeople and to train them
  • Learn the importance of your first response and how to craft it
  • Discover how to monitor the response to issues and stakeholder reaction
  • Practice crisis communication in a realistic simulation

Training Methodology

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions and group and individual exercises to focus on the themes of the training course, practice skills and receive feedback.

Organisational Impact

The Participants’ company will benefit in the following ways:

  • Increase the availability of skilled PR staff to protect your reputation
  • More effective planning processes to help avoid or manage crises
  • Have an active system to continually update intelligence on risks
  • Increased ability to manage the media both traditional and social
  • Develop an up-to-date crisis communications centre and support for managers

Personal Impact

The personal benefits to be derived from attending this Crisis Communications training course include the following:

  • Development of a crisis communications toolkit
  • Practical experience of handling a simulated crisis
  • Confidence in your preparation for handling hostile media
  • Ability to manage internal communications adroitly
  • Understanding of how to create and update a plan

Who should Attend?

This GLOMACS Crisis Communications training course is suitable for a wide range of professionals in communication and marketing but will greatly benefit:

  • Executive leadership team
  • Senior managers
  • Public Relations Officers / Managers
  • Company spokespersons
  • Public Affairs Practitioners
  • Corporate Communications Practitioners
  • Social Media practitioners
  • Anyone planning a career in PR
Course Outline
Day 1

Crisis or Issue?

  • What is a crisis?
  • The changing nature of crises and communication
  • Planning is the key – when you are not under pressure
  • The rules of crisis communications
  • Stakeholders and what they need
Day 2

Preparation, Preparation, Preparation

  • How to take the surprise out of a crisis?
  • Issue identification and management
  • Using SWOT, PEST and PESTLE
  • Creating Issue briefs and maintaining them
  • Setting up a crisis management and comms centre
  • Experts, managers, decision-makers and spokespeople
Day 3

Managing Media – Traditional and Social

  • First response – the holding statement
  • Creating and gathering collateral, Managing media contacts lists
  • Creating a crisis communications toolkit
  • Spokesperson training, interviews and press calls
  • Working with your legal team
  • Managing your CSR profile to create support
Day 4

Stakeholder Communications

  • Stakeholder lists and communications plans
  • Internal communication – outpacing the rumour mill
  • Creating an internal influencer map
  • Using staff ambassadors to communicate to other stakeholders
  • VVIP and Government communications
  • Monitoring conversations – sentiment mining
Day 5

Crisis Communications Exercise

  • Including Communications in your crisis simulations
  • Team development
  • Briefing for the simulation
  • Preparation
  • The Crisis Communications Simulation
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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