Mastering Sales & Marketing in the Age of New Social Media

Introduction

This training course will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, internet forums, web blogs, social blogs, micro blogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It's important to realize that social media marketing works best when integrated with other components of your marketing plan.

This highly-interactive Mastering Sales & Marketing in the Age of Social Media training course has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media.

Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention.

This GLOMACS Sales & Marketing in Social Media Training Course training course will highlights:

• Design a comprehensive social media sales and marketing plan
• Integrate social media tools with traditional marketing activities to improve customer service and increase business development opportunities
• Demonstrate familiarity with the range and variety of social media platforms and tools
• Understand how to monitor and measure the effectiveness and ROI of a social media marketing plan
• Monitor social media to protect brand reputation and build customer relationships
• Develop persuasion and communications skills to enhance sales effectiveness

Objectives

By the end of this training course, delegates will be able to:

• Implement strategies to engage customers through social media marketing
• Integrate social media marketing tools into existing marketing plan
• Determine which social media channels best fit organisational marketing objectives
• Explain how social media marketing differs from traditional marketing
• Describe best practices and rules of engagement for online sales and marketing

Training Methodology

This training course is highly-interactive and encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, and breakout sessions designed to reinforce new skills. The comprehensive training course manual has been developed to be practical, easy to use and facilitate learning.

Organisational Impact

• Improved public image and credibility
• Increased revenues through enhanced lead generation and brand awareness
• Competitive advantage in your marketplace
• Expanded market penetration of products and services
• Real-time customer service satisfaction
• Increased traffic to website
• Cost savings on marketing activities
• Early warning of potential product or service issues
• Improved target marketing

Personal Impact

• The skills to design a comprehensive social media plan marketing plan
• A greater appreciation of the impact of social marketing
• Increased ability to measure and monitor social media marketing
• Improved nonverbal communication and persuasion skills
• The ability to combine social media and traditional marketing strategies