Measuring and Managing Customer Satisfaction

Introduction

Quality is something every company strives for and is often times very difficult to achieve. ISO 9001 standards helps an organisation give its customers the confidence that they are buying their products from a company that makes quality and customer service a high priority. The focus of this Customer Service training course on Measuring and Managing Customer Satisfaction is to provide delegates with an understanding of the key terms, definitions, and requirements of ISO 9001 and how the standard can help their organisations increase customer satisfaction.

Delegates will learn effective customer-centric strategies and best practices to provide world-class customer service. This GLOMACS Customer Service training course on Measuring and Managing Customer Satisfaction gives customer service professionals the communication skills and best practices they require to develop a customer-centric organisation. Providing excellent customer service helps differentiate your brand and makes it easier to stand out in a crowded marketplace.

This GLOMACS Measuring and Managing Customer Satisfaction training course will highlight:

• An understanding of the concept of quality control and its historical evolution
• The philosophy, methodology, and structure of the ISO 9001 standard
• Measure and assess customer service standards and objectives
• Develop communication, negotiation and conflict resolution skills
• Identify the required steps associated with ISO 9001 implementation

Objectives

At the end of this Measuring and Managing Customer Satisfaction training course, you will learn to:

• Apply the application of quality management principles in the context of ISO 9001
• Create employee “buy-in” to the company's ISO 9001 quality management system
• Relate quality management practices to improve customer service satisfaction
• Describe the responsibilities of internal auditors and their role in improving management systems
• Explain the key concepts of Quality Assurance and Continuous Improvement
• Set SMART objectives to measure, assess and improve customer satisfaction

Training Methodology

This GLOMACS Customer Service training course on Measuring and Managing Customer Satisfaction will be a combination of presentation and small group work. While working in groups, delegates will have the opportunity to apply topics discussed in the training in real-world scenarios. This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions. 

Organisational Impact

Major benefits to the organisation include:

• Enhanced professional image with customer base
• Greater level of customer satisfaction and retention
• Manage quality and drive continual improvement
• A shared organisational customer-centric service vision
• Improved stakeholder relationships
• Attract and retain customers by meeting their current and future needs better

Personal Impact

Participants will gain the following significant benefits:

• Improved problem solving and critical thinking skills
• Greater capability to increase internal and external customer satisfaction
• Better opportunity for recognition and career advancement
• Enhanced goal setting and time management skills
• Improved face-to-face active listening and questioning skills
• An increased appreciation for their role in promoting the concept of continuous improvement within their organisation