Mini MBA in Marketing & Brand Management

Introduction

Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organization can best serve and designs programmes to influence these stakeholders.

This training course focuses on:

• The major decisions marketing and brand management leaders face in matching their organizations resources with marketplace realities
• Analysis of current issues in marketing and brand management and frameworks for managing them
• Best practices, concepts, tools and techniques for managing marketing and brand activities
• Applying marketing and branding theories to the real-world issues delegates face including balancing demand and supply, understanding, and responding to buyer behaviors, and relationship building.

Objectives

By the end of this training course participants will be able to:

• Align marketing with other strategic initiatives within the organization
• Improve the sales recruiting, interviewing, and hiring process
• Integrate social media marketing with traditional marketing activities
• Use the marketing mix to increase business development opportunities
• Recommend, develop, and manage branding activities

Training Methodology

The training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centered principles.

Participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.

We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.

Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 60% of training will be experiential and 40% will be theoretical.

Participants will receive a course manual with an introduction to the training, slides, overview, background information, exercises, and plenty of space for their own notes.

Organisational Impact

Here are just some of the many valuable benefits to your organization:

• Enhanced capabilities and professionalism amongst marketing and branding leaders
• Structured and logical brand development and management that supports consistent product management activities
• Marketing strategy and plans that link to and support strategic business objectives
• Higher levels of customer satisfaction and loyalty leading to reduced customer churn and increased revenues.

Personal Impact

After attending this GLOMACS training course, you will be able to:

• Confidently advise executives and board members on appropriate marketing strategies for your organization
• Evaluate existing brands and make recommendations for improving brand management activities
• Develop and implement marketing plans to improve customer relationship management and generate growing revenues
• Explain the financial aspects of marketing and brand management, develop marketing forecasts and budgets, and advise on investment decisions.