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Market Leadership & Marketing Strategies

An Interactive 5-Day Training Course

Market Leadership & Marketing Strategies

Dominate your Space in the 24/7/365 ‘Always On’ World

NASBA
Classroom Schedule
Date Venue Fees
28 Sep - 02 Oct 2026 London $ 5,950
Online Schedule
Date Venue Fees
28 Sep - 02 Oct 2026 Online $ 3,950

Introduction

Developing marketing plans and strategies in today’s fast-paced business environment is the most challenging it has ever been. There is an increasing choice of interactive devices, platforms and channels that customers use ranging from smartphones and tablets to social networks and search engines. In order to maintain market leadership, organisations have no choice but to innovate rapidly to stay ahead of the competition. However, creating a culture of innovation doesn’t come easily. This training course is designed to give delegates a clear, in-depth understanding of core marketing concepts, tools, and best practices used by market leaders.

This Market Leadership & Marketing Strategies training course provides delegates a deep dive into the methodology and marketing strategy that will generate market growth and measurable results. A well-developed marketing strategy will help you obtain your business goals and build a strong reputation for your products and services. To be of value, a comprehensive marketing strategy needs to be driven by market research and focus on the product mix in order to achieve maximum, long-term profitability. Delegates will walk away from this training course with market leader skills to create, recommend, and execute marketing plans, programmes, and strategies resulting in increased market share, profitable growth, and expansion of the organisation’s products and services.

This GLOMACS Market Leadership & Marketing Strategies training course will highlight skills to:

  • Analyze customer research, market conditions and competitor information
  • Develop, plan and implement marketing initiatives
  • Evaluate and monitor the effectiveness of integrated marketing campaigns
  • Effectively integrate social media marketing into traditional marketing plan
  • Utilize marketing to build customer loyalty and brand awareness

Objectives

At the end of this Market Leadership & Marketing Strategies training course, you will learn to:

  • Engage consumers on social media to expand brand awareness
  • Evaluate market trends and recommend changes to marketing strategies
  • Communicate with target audiences and manage customer relationships
  • Integrate the best practices of market leaders
  • Expand and develop marketing platforms
  • Report on return on investment and key performance metrics

Training Methodology

This GLOMACS training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

Organisational Impact

Major benefits to the organisation include:

  • Unified marketing strategy throughout the organisation
  • Better market expansion generating more profitability
  • Improved sales effectiveness for products and services
  • Streamlined approach to social media marketing
  • Increased number of repeat customer sales
  • Greater brand awareness

Personal Impact

Participants will gain the following significant benefits:

  • Improved marketing acumen and effectiveness
  • Enhanced face-to-face communication skills
  • Greater self-confidence and capability to achieve results
  • Increased opportunity for recognition and promotion
  • Enhanced goal setting ability
  • Increased capacity to adopt new marketing technologies and best practices

Who should Attend?

This GLOMACS training course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training seminar. This training course is suitable to a wide range of professionals, but will greatly benefit:

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Sales Managers
  • Brand Managers
  • Business Owners
Course Outline
Day 1

Marketing Communication Principles and Best Practices

  • Keeping-up with Communication Technology and Innovation
  • The Power of Non-verbal Communication in the Marketing Process
  • Strategies for Marketing to Different Customer Types
  • Active Listening and Questioning Skills to Promote Effective Communication
  • Techniques for Giving and Receiving Constructive Feedback
Day 2

Building Your Position as a Market Leader

  • Developing Strategic Marketing Objectives with SMART Goals
  • Identifying your Target Market with SWOT Analysis
  • Profiling and Targeting Potential Customers with Market Research
  • Benchmarking your Competitors’ Products, Pricing, and Marketing Tactics
  • Implementing the Elements of the Marketing Mix
  • Customer Relationship Management: Creating the Ultimate Customer Experience
Day 3

Key Elements of a Successful Marketing Strategy

  • Market Leader Advantages and Disadvantages
  • Eastman Kodak: From Market Leader to Bankruptcy
  • The Four Stages of the Product Life Cycle
  • Customer Lifecycle Management: How to Increase Customer Lifetime Value
  • Utilizing Customer Service to Increase Sales and Brand Loyalty
  • Developing an Integrated Marketing Plan with the SOSTAC Model
Day 4

Using Social Media Marketing to Increase Market Share

  • Social Media Marketing Advantages and Disadvantages
  • Creating a Social Media Marketing Strategy
  • Social Media Marketing Platforms
  • Online Brand Reputation Management
  • How to Measure Social Media Effectiveness
  • Social Media Best Practices
Day 5

The Roles and Responsibilities of Successful Market Leaders

  • Team Building and Employee Empowerment
  • The Art of Delegation and Outsourcing
  • Leading Organisational Change Management
  • Building a Market Leader Organisational Culture
  • Establishing Sales Territories and KPI Goals
  • Developing a Market Leader Action Plan
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
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What Our Clients Say

The course changed my life to better when I learned about how to be a great leader.I learned about body language, how to run strategy and more about SWOT,which will make my company a better...

- Salha Mohammed Shaikh Al Mahri

The course indeed was excellent. Mr. John Boe is an asset to GLOMACS.

- Sandra Ogidi

I love the course and the instructor.

- Sheikh Hamdan Al Sharqi

Very Good Course!

- Hamdan Al Sharqi
Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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