An Interactive 10-Day Training Course
Facilitating Change through Effective Communications
Transforming your Corporate Communication Toolbox
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| Date | Venue | Fees | |
|---|---|---|---|
| 06 - 17 Jul 2026 | London - UK | $ 11,900 | |
| 12 - 23 Oct 2026 | Amsterdam - The Netherlands | $ 11,900 | |
| 07 - 18 Dec 2026 | London - UK | $ 11,900 |
This GLOMACS training course on Facilitating Change through Effective Communications provides an opportunity for the communications practitioner to re-calibrate and define a different path towards achieving effective corporate communications in a world of rapid change. It forces a rethink of how to align purpose with outcome using the myriad channels available in this connected world.
Module 1, Mastering Corporate Communications is designed to renew the practitioner’s tool kit and upgrade the range of skills needed to win the communications battle. The worlds of public relations, corporate communications and marketing have collided to create new and different operating norms with new rules and roles. It is therefore imperative that practitioners in the communications space rethink their approach to public relations, corporate communications and marketing.
Module 2, Corporate communications redefined will help practitioners align communications strategy to organizational imperatives and move from focusing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.
The highlights of the 10-day training course are as follows:
This training course is split into the following modules:
Module I - Mastering Corporate Communications
Module II - Corporate Communications Redefined
The objectives of this training course are:
It is widely accepted that adult learners move from being subject centred to being problem centred. As a result, the methodologies to be utilized in this intervention will include: lecturettes, case studies via written submissions, podcasts or video, role plays, journaling and reflective reports.
Activities will also be biased towards experimentation and analyses of live cases and therefore rely heavily on activity based group work. A key component of this learning experience will be the sharing of experiences to highlight the collective knowledge of the room.
This GLOMACS training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.
